St. Croix is a fishing rod company deeply rooted in history and tradition. The company was created in 1948 when Bob and Bill Johnson created the first multi-piece fishing rod. Since the bamboo days, St. Croix has evolved with the industry by creating fiberglass rods and then pushing industry innovation toward graphite. St. Croix makes a huge lineup of saltwater and freshwater rods, both fly rods and conventional tackle rods. St. Croix fly rods are state-of-the-art and some of the best in today’s fly fishing market.